The Persuasive Speech Criteria

Fall 2013
Time: 10 Minutes

Goal: The goal of this assignment is for you to deliver a speech persuading the audience to agree with your position regarding a question of fact, value or policy. By researching, critically thinking and engaging with your classmates about their position about a particular subject, you will be assessed according to how well you formulate and execute a persuasive strategy that accomplishes your purpose.

Speech Criteria:

Delivery: Speech delivery for a persuasive speech should enhance the overall effectiveness of the speech by motivating the audience to listen further and to take an action or change their minds. The delivery of the speech should be appropriate for the persuasive strategy that the speaker employs. Speech delivery will be assessed according to how well the speaker utilizes her voice, tone, rate, pitch and inflection. Use of language and emotional appeals to frame the topic and therefore influence the audience toward a desired effect should also be considered.

Speech Body: The speech should have a distinct introduction, conclusion and body, use transitional phrases and internal summaries, as well as cite sources internally. The speech should utilize an appropriate persuasive method of organization. You will be assessed on your use of logic, emotional or ethical appeals in persuading the audience to take an action. Application and demonstration of persuasive methods such as reinforcement, refutation, motivation, Maslow’s Hierarchy of Needs, credibility, comparative-advantage, problem-solution and compelling evidence will be rewarded and should be considered. You may also use storytelling, description, visual aids and personal experience to develop the speech. Two sources are required in the delivery of the speech body.

Evidence: Evidence should be credible, timely, accurate and clear. Evidence should also be explained, illustrated, and connected to the claim as well as overall persuasive goal. The source of evidence should also be clearly cited and explained in order to enhance the overall persuasive effectiveness of the arguments as well as to clearly inform the audience of your research perspective. Speakers should consider ethical questions regarding evidence including completeness, accuracy, as well as contradictory evidence.

Visual Aid: A visual aid is required for the speech. A photo, drawing, chart, video clip or object is acceptable. The clarity and appropriateness of the visual aid will be assessed as well as how and where the visual aid is used in the presentation as a form of persuasive evidence. Visual aids should be integrated into the speech body and act as supporting evidence for your persuasive pleas.

Your Outline: The speech should have a fully developed outline that includes source citations in the outline body. The final outline should be typed written, in complete sentences and illustrate your persuasive strategy including the method of organization, primary persuasive strategy, use of supporting evidence and rationale for your arguments. The outline is due on the day of your speech. It should avoid typos, have a complete bibliography and reference five sources, with a minimum of two periodicals or books. A credible interview counts as one source. A comprehensive list of references should be cited. A minimum of five sources is required in the bibliography.